From the GM Fastlane Blog
Therefore, we are introducing the 2006 lineup this month with an emphasis on value. We have cut prices on 30 of our 76 models. For instance, the Chevy Silverado Crew Cab was $31,045 in 2005, but the 2006 is priced at $27,990. We are launching new models at prices that are aggressively competitive, such as the Pontiac Solstice at $19,995, when we could sell them all at twice that much this year. Also, we are extending our warranties on certain models and adding former options as standard equipment.
Sell things for what they’re actually worth, or else your customers are going to just wait for incentives anyway.